SAHAS: Courage

SAHAS means courage. A 3D printing company that is building a complete ecosystem around the 3D printing industry- covering machines, skill development, training and education, SAHAS is poised to capitalise on the growth of industry 4.0 in the region.

With numerous areas of opportunity, SAHAS needed to clarify their identity and purpose that would help effectively represent not just the various facets of the organisation but also their future.The brand identity was centred around “empower the new”. As a statement it articulated their passion for helping their clients innovate and also codified their core purpose.

Empower the new — became the pivot point — a simple sentence that effectively communicated the larger purpose for the company and also became a roadmap for the future.