Brand Identity
Go Skin+ve
GoSkin+ve is a skincare line that use unique and innovative active ingredients combined with potent natural extracts. Free from synthetic fragrances, parabens, and mineral oils, Go Skin+ve products are suitable for all skin types and ages. These products are infused with cutting-edge ingredients that revive stressed skin and restore a natural glow.
We worked with the founder Dr. Amee to develop the brand, core packaging design and identity guidelines.
Each of the packaging features an abstract illustrated representation of what the benefits of the product are. While the graphic design & typography of the packaging follows a serious pharma approach - reflecting the science behind the products, the illustrations represent the art behind a holistic look to skincare.
Some of the constraints we worked through this project were around the ability to convey the important information about the product and ingredients on small labels given that a lot of these bottle were physically relatively small. We also developed an integrated identity guideline that helped create consistency across all consumer touch-points.
Built as an anti-thesis to beauty brands, GoSkin+ve was built around the central idea of skin positivity - celebrating diversity in skin types.
Credits
Design Team: Saurav Roy, Upasana Nattoji Roy, Smita Sohoni
Client Team: Dr. Amee Daxini, Mohini Binepal
www.goskinpositive.com