Brand Identity
Encore
Encore is a performing arts academy based out of Goa, India whose mission is to build a thriving environment for performing arts in India. The identity for the Encore Academy is a custom logotype which is designed to ‘break apart’. It also gives a nod to street culture through its modified stencils - away from the typical visual connotations of a performing arts academy, as a large part of Encore focuses on free dance forms.
The ENCORE logotype was developed as the central word mark which acts as an umbrella brand for divisions within the company - from the academy to event management.
Credits
Design Team: Saurav Roy, Smita Sohoni, Nigel Gomes
Client Team: Francis Coehlo, Cecile Rodriguez, Anup